Design Meets Experience: Miralis President’s Club in Barcelona with Offsite

Our Client

Miralis is a Canadian manufacturer specializing in high-end kitchen cabinetry and contemporary interior furnishings. Headquartered in Quebec, the company is known for its craftsmanship, innovative product lines, and commitment to sustainable practices. With a design-centric approach, Miralis serves homeowners, architects, and designers across North America who value aesthetic quality and functional excellence.

Founded in 1976, Miralis has grown steadily while maintaining its core values of creativity, durability, and personalized service. Its collections combine modern European influences with locally rooted expertise, allowing the company to offer tailored solutions for a range of residential projects. As a brand, Miralis emphasizes forward-thinking design, collaborative culture, and continual investment in quality—principles that inform both its products and its approach to employee recognition.

A Program Designed Around Taste and Detail

Offsite crafted a five-day Barcelona retreat for Miralis that artfully blended cultural immersion, design-conscious dining, and experiential luxury. Miralis’s guests were treated to an itinerary where every meal and activity was chosen for its authenticity and style – exactly what Miralis required for their high-design vision. Each day struck a balance between exploring local culture and enjoying VIP-level relaxation, so the group could savor Barcelona’s creativity and charm in comfort.

Barcelona unfolded for Miralis’s top performers not through broad sightseeing, but through carefully curated moments of culture, cuisine, and place. The day began in La Boqueria, the city’s iconic market, where stalls brimmed with color and rhythm. A local guide led the group through the organized chaos, offering context and flavor before the group set out to experience the city’s food scene firsthand. Over the course of a three-stop tapas tour, they were welcomed into intimate neighborhood restaurants where they sampled regional dishes and wine.

That afternoon, guests toured La Sagrada Família, the city’s most recognizable landmark. Split into language-specific groups, they walked beneath the soaring vaults of Gaudí’s basilica, tracing the interplay of light, geometry, and ambition that defines one of Europe’s most remarkable architectural projects. From there, the evening led them to Martínez, a sleek restaurant perched above the city’s port. Chosen for its refined interior and panoramic views, the venue provided a fitting close to the day’s experience: high design, local flavor, and a view of the city.

The cultural immersion continued the following night with a live flamenco performance—a visceral display of sound, motion, and intensity that drew the group into the heart of Spanish expression. Dinner followed at Batea, a seafood-forward restaurant chosen for its modern aesthetic and elevated take on traditional fare. Across each of these moments, Offsite’s attention to detail was evident. Nothing was overplanned, but everything felt intentional. The result was an experience that aligned seamlessly with Miralis’s values—elegant, sensory, and built to connect people to the place and each other.

Premium Service, Seamlessly Delivered

Planning a bespoke international trip for a discerning client came with unique challenges – from language barriers to the demand for trend-setting venues and flawless execution. Offsite rose to the occasion by providing end-to-end support both behind the scenes and on the ground.Offsite played a central role in managing international logistics, supporting coordination across time zones and facilitating direct outreach to overseas vendors. From securing restaurant confirmations to navigating communication challenges from abroad, the planning team ensured that no detail was left to chance. Working closely with Miralis, Offsite aligned each element of the itinerary with the company’s high standards—prioritizing not only operational efficiency but also the aesthetic expectations of a design-driven brand. Venue and activity selections were evaluated with care, ensuring that every setting reflected the visual sensibility and elevated tone consistent with Miralis’s identity.

To ensure smooth communication throughout the retreat, Offsite provided bilingual on-site support in Barcelona. Acting as a liaison between the group and local vendors, the on-the-ground team helped bridge language gaps and ensured that interactions with hotel staff, guides, and restaurants were seamless. From check-in to daily transitions between activities, attendees experienced warm, attentive service that enhanced the overall atmosphere. When adjustments were needed in real time, Offsite addressed them discreetly—allowing the experience to feel effortless and polished for guests from start to finish.

Crucially, Offsite tapped its trusted partner network to fulfill Miralis’s desire for bespoke, trend-focused experiences. They collaborated with top destination management teams to secure hard-to-book reservations and arrange authentic local guides. Offsite’s vendor relationships translated into priority service and creative touches that a typical corporate travel planner might miss. Whether it was arranging a special menu at Martínez or timing the winery tour to catch the golden hour, Offsite orchestrated every detail seamlessly. The result was an event that felt effortless and exclusive – Miralis’s leadership and guests could simply enjoy Barcelona, confident that every behind-the-scenes detail was expertly managed.

Looking Ahead

The success of Miralis’s President’s Club retreat in Barcelona has paved the way for an ongoing partnership. Impressed by the seamless execution and positive feedback from attendees, Miralis has already started planning the next President’s Club in Berlin – and they’ve made it clear that they want Offsite by their side once again. The Barcelona experience not only delivered incredible memories for Miralis’s team, but also built a strong trust in Offsite’s ability to deliver on the company’s vision. With Berlin on the horizon, Offsite and Miralis are excited to collaborate on another extraordinary journey, raising the bar even higher and continuing to turn Miralis’s incentive travel dreams into reality.

Building a Global Offsite Playbook

Miralis’s experience in Barcelona marked more than just a successful retreat—it demonstrated what’s possible when high expectations meet expert execution. As companies expand their reach and culture becomes harder to scale across distributed teams, having a trusted planning partner becomes critical. Offsite’s ability to operate seamlessly across time zones, languages, and international logistics gave Miralis the confidence to host a destination experience that felt both elevated and effortless.

With global growth on the horizon and future retreats already in discussion, Miralis now has a framework for delivering consistently high-quality events in any location. From vendor relationships to on-the-ground support, Offsite provided not just a single event solution, but a replicable model that can adapt as the company’s needs evolve.