How Relish Used Offsite to Spark Connection, Feedback, and Fun

Our Client

Relish is a user-first B2B application platform focused on extending and enhancing enterprise software systems like SAP, Workday, and Coupa,  translating complex integration challenges into streamlined, scalable solutions. Powered by native APIs, Relish makes supplier data validation, invoice processing, and expense management more efficient and secure, filling critical gaps often left by core ERP systems. The platform’s applications—such as Relish DATA ASSURE and Relish Invoice AI—help companies maximize their technology investments by automating manual workflows, strengthening compliance, and reducing friction in end-to-end procurement and financial operations.

Driven by real-world results, Relish has earned credibility from enterprise leaders. By integrating with SAP Ariba, Relish helped Best Buy replace an outdated OCR system, introducing AI-powered vendor-level intelligence and flexible in-house configuration, resulting in faster invoice throughput, lower costs, and enhanced supplier experiences. Supported by recent growth—culminating in a $25 million Series B round—Relish continues its mission to empower procurement and finance teams with intelligent, API-native extensions that bridge critical software gaps and amplify ROI.

Choosing to Work With Offsite

Relish turned to Offsite when they needed a partner capable of handling complexity with ease and bringing their first-ever user event to life with precision. Offsite came highly recommended for their ability to stay calm under pressure, adapt quickly to changes, and manage both the big picture and small details without missing a beat. From shifting logistics to last-minute updates on the microsite, Offsite remained patient, responsive, and highly organized throughout the process.

What set Offsite apart was its collaborative approach and genuine care for the experience, not just for the client, but for every attendee. Its team brought a sense of confidence and clarity that made planning stress-free, even as the event evolved. Relish trusted Offsite as more than an event planner. They saw them as a creative partner who understood the vision, elevated it, and delivered an experience that reflected the company’s values and customer-first mindset.

Crafting an Unforgettable User Experience

Relish’s event was designed to offer more than just meetings—it was about creating memorable moments that their top users would truly appreciate. From the stunning setting at the Phoenician with views of Camelback Mountain to thoughtful touches like custom welcome gift boxes featuring local prickly pear tea, every detail was crafted to delight attendees. Signature drinks, engaging wine and chocolate tastings, and lively dinners with unique entertainment helped bring the event to life and fostered a fun and relaxed atmosphere.

This attention to experience went beyond just fun activities; it created a space where users felt valued and connected. The combination of beautiful surroundings, great food, and curated experiences helped deepen relationships and encourage open, collaborative conversations. The event was designed to leave a lasting impression, turning a simple gathering into a meaningful celebration of community.

Seamless Event Planning and Execution

The success of the Relish event was built on smooth, responsive planning and execution by the Offsite team. Despite multiple last-minute changes and a large venue with many moving parts, the planning process was handled with patience and professionalism. From walkthroughs to AV checks, every logistical detail was accounted for, making sure the event flowed without a hitch.

Additionally, the use of a dynamic microsite for RSVPs, agendas, and travel information streamlined communication and kept everyone informed. Coordination with transportation partners and venue staff was also seamless, showing Offsite’s ability to manage complex logistics efficiently. This flawless execution allowed Relish to focus on engaging with their users, knowing the event details were in capable hands.

Building Lasting Connections with Top Customers

Relish’s user event provided a unique opportunity to strengthen relationships with their most valued customers. Through collaborative breakout sessions and one-on-one meetings, the team gathered meaningful feedback while creating a relaxed environment for open dialogue. This direct engagement not only helped build trust but also showed customers how much their input is valued.

Beyond the formal sessions, shared experiences like golfing, spa visits, and social gatherings contributed to deeper connections. The thoughtful design of the event encouraged interaction and networking, turning professional relationships into personal ones. By investing in these meaningful moments, Relish reinforced loyalty and fostered a community that extends well beyond the event itself.

Developing An Offsite Cadence

The Relish event demonstrated how establishing a consistent off-site cadence can elevate team engagement and strengthen customer relationships. By carefully planning this user group gathering, Relish set the foundation for a repeatable rhythm of meaningful, in-person experiences. The seamless flow of activities—from collaborative breakout sessions to casual social events like wine tastings and golf outings—showed how a balanced mix of work and play can keep attendees engaged and energized throughout the event.

Looking ahead, Relish is already planning its next event with Offsite, aiming to maintain this momentum and continue building on the success of its first event. This ongoing cadence allows for regular touchpoints with customers and team members, fostering continuous collaboration and feedback in an environment that feels both productive and enjoyable. Establishing this pattern helps create lasting connections and ensures that each gathering is not just a meeting, but a memorable experience that drives loyalty and growth.